Почему органическая промышленность процветает в Великобритании

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Home deliveries of organic vegetables may have once seemed a fad but independent suppliers are helping push sales to within a whisker of pre-recession levels. The Soil Association, the main organic certifying body, said on Tuesday that sales of organic products rose last year by 4.9 per cent to £1.95bn in the UK. Sales of non-organic food dropped by 0.9 per cent, reflecting supermarket price wars that have contributed to deflation in high street grocery prices. Organic sales peaked at £2.1bn in 2008, before dropping off during the recession. Despite growing demand from socially conscious millennials and older consumers, organic food remains a niche category, accounting for just 1.4 per cent of the UK food and drink market. The sector is bigger in the US, where it has a 5 per cent share. Denmark has the highest organic market share worldwide, with 7.6 per cent of food and drink sales. The Soil Association said the rise in UK organic sales was being driven by a proliferation of independent suppliers that account for a rising share of the market.