Задание. Дополните слова, используя их значения 1. b_____ s_____ when a company starts to use an existing brand name on another different type of product, hoping that people will buy it because they recognise the name 2. c_____ b_____ the part of the company that makes the most money and that is considered to be its most important and central one 3. d_____ to make something appear less important or desirable 4. p_____ p_____ a form of advertising in which a company arranges for its goods to appear in a television programme or film 5. l_____ the quality of remaining faithful to a person, product, company, etc. 6. u_____- _____ highly expensive and exclusive 7. m_____ a strategy that uses two-way communication channels to allow consumers to connect with a company directly