Fashion—just like time—is a flat circle. Every decade, silhouettes once deemed dead forever are brought back to life. Designers send them down the runway, the goods fly off store shelves, everyone gets tired of the trend, and the cycle starts all over again. Bleached denim at Gucci, multi-pleated from Lemaire and bold-shouldered suits at Balenciaga are just a few of the trends we thought had been relegated to the menswear history books but are back. But no back-again trend is bigger—or louder—right now than the return of logomania.
If you missed the iconography-heavy movement last time, almost nothing about it has changed. It still calls for participants to reach for pieces that put identifiable symbols front and center—whether it’s a blown up Nike Swoosh or some piled on Vuitton "LVs" (or even better, a Vuitton x Suprememashup). It's easy enough to opt into, but harder to pull off. After all, logos aren't just brand signifiers, they're graphic designs. Just like mixing prints and patterns, there are rules about what goes with what; more so when you're dealing with widely-known symbols.
Fashion—just like time—is a flat circle. Every decade, silhouettes once deemed dead forever are brought back to life. Designers send them down the runway, the goods fly off store shelves, everyone gets tired of the trend, and the cycle starts all over again. Bleached denim at Gucci, multi-pleated from Lemaire and bold-shouldered suits at Balenciaga are just a few of the trends we thought had been relegated to the menswear history books but are back. But no back-again trend is bigger—or louder—right now than the return of logomania.
If you missed the iconography-heavy movement last time, almost nothing about it has changed. It still calls for participants to reach for pieces that put identifiable symbols front and center—whether it’s a blown up Nike Swoosh or some piled on Vuitton "LVs" (or even better, a Vuitton x Suprememashup). It's easy enough to opt into, but harder to pull off. After all, logos aren't just brand signifiers, they're graphic designs. Just like mixing prints and patterns, there are rules about what goes with what; more so when you're dealing with widely-known symbols.