Supporting the Sales Team One of the core responsibilities of marketing is to support the sales team. Marketing duties in this area include lead generation, brand recognition strategies, nurturing leads, gathering customer testimonials, writing case studies, and ensuring product or service differentiation from competitors.
Supporting the Sales Team One of the core responsibilities of marketing is to support the sales team. Marketing duties in this area include lead generation, brand recognition strategies, nurturing leads, gathering customer testimonials, writing case studies, and ensuring product or service differentiation from competitors.